McLane Simplifies and Mobilizes the Online Job Application Process, Doubling the Amount of Applicants

With Capriza, we were able to simplify and mobilize the online job applicant process and increase submissions by 100%. The platform is easy to use, easy to iterate, and enabled us to have fewer number of clicks for candidates by simplifying the application process.

Milinda Sill, Systems Manager of HR Applications, McLane

McLane is a supply chain services company, distributing grocery and food to convenience stores, mass merchants, drug stores, military locations and chain restaurants throughout the United States. It is a wholly owned subsidiary of Berkshire Hathaway. McLane credits being one of the most successful supply chain services companies in the US to its commitment to hiring, fostering and promoting the most talented teammates.

Business Need

As a company that delivers goods and services on behalf of their customers, it comes down to having a reliable, conscientious workforce. Candidates will often see a McLane truck and become motivated to apply right there on their mobile phone. The challenge was that McLane’s Applicant Tracking System was not mobile-responsive. The recruiting team needed a way to simplify the application and have it properly render on mobile devices. The end goal was to make it really easy to apply. An easy job application process shows applicants that McLane puts people first.

Solution

The IT team looked at a few options, including one recruiting-specific vendor. The criteria for vendor selection was the ability to control the development in-house, ease of use, and the ability to edit the apps on the fly if needed. Capriza was selected for meeting the necessary requirements. The drag and drop interface is a feature Capriza provides which can easily eliminate extraneous fields and clicks for the mobile version of the application’s workflow.

Results

With Capriza, McLane was able to turn the job application submissions process into a Zapp – a quick and easy-to-use micro app – to enable applicants to rapidly apply anywhere, while at home or on the go. The Job Applicant Zapp, accessible via the McLane website in the Careers section, has been hugely successful with more than 45,000 applicants using it each month. That is twice the amount of applicants they were getting before they mobilized the process with Capriza.

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